The IW Operating System
The Patient-Specific Protocol™ is focused on the delivery of authentic and genuine care. At IW we are performance driven, precision focused, and patient first.
The Core Promise
The Patient-Specific Protocol™ is built on thoughtful diagnosis and treatment planning that prioritizes preserving form and function. Every case is engineered to minimize hard and soft tissue reduction while producing healthier, more esthetic, more natural, and more durable full-arch results.
"Conservative by design. Built to last."
The IW Platform
A trusted operational ecosystem for specialist-led full-arch growth — built to reduce uncertainty and operational friction, not just find patients.
Landing pages, Meta and Google advertising, CRM and patient-nurture automation, patient-advocate and outbound-call management, and KPI tracking.
Photogrammetry, IOS scanning, digital planning, printing workflows, prosthetic coordination, and digital SOPs — integrated into your practice.
All-on-X and FP1 systems, pterygoid and zygomatic implants, and surgical mentorship with live-surgery support — plus the full prosthetic workflow: IOS scanning, planning, printing, delivery, and lab.
A restorative referral-support ecosystem that preserves the inner-circle referral network, strengthens GP–specialist collaboration, and modernizes the referral economy.
The Exportable System
The planning standard for every case, FP1–FP3, with expert PSP™ case review.
Scanning, photogrammetry, and 3D printing in your workflow — no lab tech.
In-house printing, staining, glazing, and delivery.
Direct-to-consumer campaigns and landing pages for full-arch.
Lead capture, nurture, and pipeline in one system.
A shared scorecard on 25/50/25 targets.
The Platinum Minute, call scripts, and a proven closing methodology.
A branded GP referral program that feeds the practice.
Scope, Made Clear
• PSP™ clinical standard + expert case review
• Photogrammetry & 3D planning integration
• KPI tracking & performance management (25/50/25)
• Treatment-coordinator training & closing methodology
• GP Inner Circle referral network
• Digital workflow training (print / stain / glaze)
• Cadaver course & live-surgical training
• Equipment integration & preferred pricing
• First-case implementation support
• General marketing, SEO & social (optional)
• Clinical execution & final case approval
• Coordinator and surgical hires
• The patient relationship
You stay the surgeon of record. We make the program around you stronger.
How Partnership Works
The platform wins only as your program grows. Figures are tailored to your practice.
A fixed retainer that funds onboarding and ongoing support — paid across the engagement, not a one-time setup fee.
Tied to your results. It scales in as volume grows — rewarded only as the program produces.
Training, equipment integration, and first-case support — chosen as you scale.
Your Next Step
We assess your metrics and design a specific success path that fits your unique practice.